Free Michigan Criminal and DUI Case Consultation, and all KInds of Other Free Stuff, too!
To the unwitting consumer, the word "free" suggests, as it's supposed to, "something for nothing." Yet it is a basic high-school concept, often overlooked by those thinking they're about to get some kind of "deal," or even "freebie," that "there is no such thing as a free lunch."
In the Legal world, this most often arises when Lawyers offer a "free consultation." While the consultation is, of course, "free," anyone getting it needs to remember that there is no such thing as a "free lunch."
This article will draw back the curtain on the ever-present use of that marketing tool by so many Lawyers. And if the reader is thinking I'm going to describe myself as a shining exception to that....you're right!
In the interest of fairness, I should point out that I have and will always offer a "free consultation" of sorts. By "of sorts," I specifically mean that I will do a consultation by phone, but do not make Office appointments and drag someone in on the pretense that I want to use a precious time slot just to answer their questions. Think about it for a moment; how does it advance any Lawyer's interest to line up people for "free" Office visits with no expectation of actually being hired? Where is the money going to come from to keep that Office open and pay the staff? It is, instead, the opportunity to turn that "free consultation" into a paid retainer that's really going on, not some kind hearted, altruistic opportunity to provide a cozy environment just to answer someone's questions with no hope or chance of eventually being hired, and paid.
The fact is, a "free consultation," whether it's my free phone consultation or anyone else's free Office consultation, is an opportunity to meet a potential new Client (meaning paying customer). Certainly, no Lawyer intends a free consultation to be time spent with someone who has no intention of hiring them. I'll be honest about that here; the last thing I have time to do is use up an appointment slot to answer questions and explain stuff to someone looking just for free Legal advice. Yet any number of people will admit and say, right up front, that they have another Lawyer and just want t know if he or she is on the right track, or they have no money and can't afford a Lawyer, or give some other indication that they have no ability or intention to become a Client. How many of those do you think I can carry and still pay my bills? I wonder, would these same people call up a plastic surgeon, make an appointment for a "free consultation," and go in, only to explain that they're not interested in any of the services the surgeon provides, but rather want to know what he or she thinks is the best product they an buy over-the-counter to eliminate the lines around theie eyes, or reduce the appearance of wrinkles?
Thus, the "free consultation," at least to the Lawyer, means an opportunity to interact with someone who needs and is interested in hiring an Attorney. So what, you ask, is my beef with this tactic?
Some things never change...






