Talk about turning the tables; I recently had switch roles from being a Michigan criminal defense lawyer to searching for a criminal lawyer in another state for a relative who lives there. One of the "perks" of being the lawyer in a family is that I get the call, day or night - weekday or weekend, if someone gets into trouble. In the case at hand, all I could do was explain how the charge would be handled if was pending here, in Michigan. Eventually, I was asked to help find a lawyer for the relative. There I sat, a lawyer pretty good at marketing himself, now having to wade through a sea of websites to find a good lawyer - the right lawyer - for someone else, clear across the country.
My wife began the search, asking me what, in general, she should be looking for. Here, I am proud to say that we were looking for someone who would essentially be my out-of-state equivalent. I explained to my wife that while I have some expertise in being found as a lawyer, I have no experience in finding one. I suggested that she search the name of the charge and the city, sort of like someone in Michigan may search both "Clinton Township" and "indecent exposure," or "Sterling Heights" and "embezzlement," or "Rochester" and "DUI."
We certainly got results, just way too many of them. Now we had to narrow things down, so we started slogging our way through some websites. It was strange being on the "other side," because I wasn't just looking to look; I needed to find a lawyer. Whatever critical eye I had developed in evaluating another lawyer's website shifted from my interest in his or her marketing, or potential to compete with me, to the need to find someone for my family member. I was exactly the target market to whom these sites were catering, and I had to quickly pick my way through them to find a real lawyer or I'd be buried alive in lawyer websites.
I quickly began to develop a kind of dislike for lawyers. I felt like I was being attacked by a mob of car salespeople and real estate agents. Every site promised that its lawyer was tougher and more aggressive than anyone else. The real kicker came when I tried to find some information about the charge. I had told my wife that I wanted to find a lawyer, like me, who put up some explanatory information and perhaps had a blog that afforded him or her the opportunity to go into more detail. I learned real quickly that I more or less stand alone by way of the writing I do. Nobody here, meaning in Michigan, and nobody in the state in which I was looking, writes anywhere near the amount of stuff that I do. I have always assumed that most people would look for a lawyer the way I would. I want information and the ability to get a good feel for the person whose name is on the site. Accordingly, that's how I've structured both my site and this blog.
As I continued my search, it became apparent that I was wrong about that. Most sites, it turns out, are long on marketing and short on information. This troubled me, because writing my twice-weekly blog articles allows me to share my approach to cases and my personality with the reader. I'm an explainer, which, in person, translates to being a talker. I'm not quiet. By communicating the way I do, I have probably saved myself countless hours since prospective clients can read my stuff and decide that I'm either on the short list, because they like the way I present things, or that I'm off that list completely, because they don't. I try to explain things in a way that answers some of the more common questions people have. This has the added benefit of saving me from having to explain the same, basic things over and over, day after day, week after week. This also helps narrow my prospective client base down, for the most part, to people who are looking for an explainer. If someone wants to hire a lawyer who's the "strong, silent type," it won't take long to figure out that I'm not that guy.